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At Janus Lasting, we specialize in empowering brands to harness the power of community programs and activations as strategic tools for fostering lasting connections with their customers. Our approach is centered on the belief that strong community engagement not only cultivates brand loyalty but also unlocks additional value from customers. By implementing targeted community initiatives, we guide brands in creating meaningful interactions that resonate with their audience, building trust, and establishing a sense of belonging.


Consultancy goes beyond guidance; we become collaborators in creating purposeful communities. Through collaboration, we delve into the intricacies of your brand, understanding its aspirations. Together, we craft strategies that resonate deeply with your audience, fostering genuine connections and meaningful experiences.

We specialize in community building tailored to the needs of small to medium-sized businesses. Whether you're a startup creating a community from scratch or a mid-cap company seeking to boost engagement, we offer personalized strategies that maximize impact within your resources. With expertise in navigating challenges unique to businesses of your scale, we prioritize cost-effectiveness, scalability, and agility to ensure success in nurturing meaningful customer relationships.

At Janus Lasting, we are committed to providing our clients with the highest level of service and attention. To ensure we can dedicate ample resources to each client, we currently accept engagements from the APAC region, North America, and select European countries.


​The benefits of community building are versatile and can positively impact various industries and markets. At Janus Lasting, we have helped brands from diverse industries including technology, consumer goods, financial markets, consultancy, human resources, marketing and communications, and media. We have listed some examples drawn from our experience:

Technology and Startups: Small to mid-cap tech companies and startups often rely on community support and engagement. Building a community around innovative products or services can create a loyal user base and provide valuable feedback for improvement.

E-commerce and Retail: Building a community within the e-commerce and retail sector can enhance customer loyalty, foster brand advocacy, and provide a platform for customer support. Exclusive offers and community-driven promotions can drive sales.

Consumer Brands: Companies in the consumer goods sector can leverage community building to create a direct connection with their customers. Engaging communities can contribute to product awareness, loyalty, and word-of-mouth marketing.

Health and Wellness: Small to mid-sized businesses in the health and wellness industry, such as fitness studios, wellness centers, and health-focused brands, can benefit by fostering a supportive community. This can encourage customer retention and attract new clients.

Education and E-learning: Educational institutions, online learning platforms, and EdTech startups can use community building to enhance student engagement, share resources, and provide a supportive environment for learning.

Professional Services: Small to mid-sized consulting firms, agencies, and professional services can use community strategies to showcase expertise, share industry insights, and build a network of potential clients and partners.

Nonprofit and Advocacy Groups: Organizations in the nonprofit sector can benefit from community building to amplify their impact, engage supporters, and drive awareness for social causes.

Hospitality and Travel: Small and mid-sized hotels, travel agencies, and tourism-related businesses can create communities to share travel experiences, provide recommendations, and build a loyal customer base.

Local Businesses: Small businesses in local markets, such as restaurants, boutiques, and service providers, can utilize community building to strengthen relationships with the local community, encourage repeat business, and foster positive word of mouth.

B2B Services: Small to mid-cap companies providing B2B services can use community building to establish thought leadership, share industry knowledge, and connect with potential clients and collaborators.

Ultimately, the effectiveness of community building spans across industries, and the key lies in aligning the strategies with the specific goals and characteristics of each business or organization.


Our company name, Janus Lasting, draws inspiration from the mythological Roman god Janus, embodying the essence of transitions, unity, and new beginnings in the construction of brand communities. The choice of "Janus" signifies our commitment to embracing diverse perspectives and bringing together different elements, mirroring the god's dual faces looking in opposite directions. This symbolism aligns with our mission to unite individuals or groups within a community, fostering a harmonious environment. The term "Lasting" reflects our aspiration to cultivate enduring relationships, marked by longevity and resilience. Just as Janus is associated with doorways and transitions, our company is dedicated to guiding community members through various life changes, shifting experiences, and initiating new phases. 


Janus Lasting is managed by Jason Heathcote


Managing Principal

​With over 15 years dedicated to crafting and steering global communities, Jason is a seasoned professional in community strategy and consultancy. Specializing in the dynamic growth of both B2B and B2C communities, his expertise revolves around achieving measurable outcomes. Jason has orchestrated community activations in over 50 cities worldwide, bringing together diverse audiences, from Nobel laureates and Pulitzer prize honorees to multinational company CXOs, founders, investors, and millions of consumers.

His proficiency lies in the nuanced intersection of content and community, with a notable focus on launching and nurturing paid communities. Collaborating with brands and communities globally, Jason is adept at aligning community initiatives with business objectives, including shared value creation, partnerships, enterprise strategy, and growth.

Jason's extensive portfolio includes multifaceted community activations, ranging from content creation and distribution, large-scale and intimate events, awards programs, and thought leadership initiatives to networking, membership programs, and the development of comprehensive engagement platforms, both paid and free. His holistic approach and strategic insights make Jason a trusted partner for brands seeking to maximize the potential of their community endeavors.

Unlock the potential of your brand's community

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