Services
Fractional Chief Community Officer
We embed at the leadership level to guide your community vision, align internal stakeholders, and oversee implementation. As your fractional CCO, we bring executive-level strategy, frameworks, and momentum, without requiring a full-time hire. Ideal for companies looking to scale or professionalize their community function with expert guidance.
Community Strategy & Platform Planning
We work with early-stage teams to design the right community model, identify the best-fit technology stack, and craft an activation plan rooted in business goals. This includes goal-setting, audience segmentation, engagement frameworks, and platform/vendor selection based on your team’s needs and capacity.
Community Audit & Optimization
We conduct deep-dive audits of existing communities to assess engagement health, content strategy, member behavior, and platform performance. Each audit delivers clear, actionable recommendations to improve user experience, increase meaningful participation, and ensure your community is aligned with business outcomes.
Investment & Capital Partnership
We invest in early-stage, community-led businesses, agnostic of industry, providing capital to accelerate growth and reach key milestones like platform development, team expansion, and go-to-market execution. Our funding is paired with strategic guidance to keep community at the heart of long-term business value.
About
I founded Janus Lasting with a simple belief: the most valuable brands are built on more than transactions, they’re built on connection. When done right, community isn’t just a support function or marketing channel. It’s a strategic engine for loyalty, insight, and long-term growth.
Led by a seasoned community strategist with 20+ years of experience, Janus Lasting brings enterprise-level thinking to businesses of all sizes. From startups testing a new idea to established brands seeking a reset, I help teams turn community ambition into clear, measurable strategy.
Over the years, I’ve watched the community space evolve, fast. Brands are leaning more heavily on community as a business driver. Centralized platforms now make it easier than ever to launch and monetize community concepts. I’ve worked across a range of models: communities of support, communities of practice, communities of service. Yet despite all the tools and trends, the fundamentals haven’t changed. What makes a community essential to a business still comes down to strategy, trust, and a clear reason for people to show up and stay involved.
Every Janus Lasting engagement is hands-on and senior-led; no handoffs, no guesswork. We are a small consultancy but backed by a trusted network of top-tier technology vendors, designers, moderators, and researchers. That means you get the right support at the right time, without bloated scopes or unnecessary complexity.
The name “Janus” comes from the Roman god of transitions, symbolizing our ability to meet brands where they are and guide them toward what’s next. “Lasting” reflects our mission: to build durable, trust-driven relationships between customers, teams, partners, and the ideas they share.
Whether you’re starting with a seed of an idea, an early-stage network, or a legacy platform that needs revitalizing, I'll help you answer the hard questions:
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What kind of community are we building?
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Who is it for, and what will keep them engaged?
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What does success look like—for our members and our business?
From platform selection and early-stage planning to acting as a fractional Chief Community Officer, Janus Lasting helps you design and lead communities that are strategic, scalable, and built for impact.
At Janus Lasting, we stay grounded in a simple truth: communities don’t succeed by accident. They succeed with purpose, intention, and a strategy that serves both people and business. Welcome to Janus Lasting, where connection becomes impact.
- Jason Heathcote, Founder of Janus Lasting
Community Manager
Rose M.
"The idea of Community isn't new, but the ability to use Community to strengthen or even create a business, strategizing to make it successful - now that's not only new but it's extremely hard to get off the ground.
Jason's got a sixth sense for it. He can explain it, he can create it, and he'll measure the intangible, the "je ne sais quoi", the magical essence that is community and connection - and make you money doing it."
Global Head, Communications
Nicky M.
"Jason is one of the most impactful community executives I have worked with. He's strategic, levering relationships and casting them in a new and fruitful light. He's creative, thinking about engagement possibilities in ways that double down on value. And he's resourceful, bringing incredible people together in ways that maximize budget and turn a community event into a memorable and profitable brand building experience."
Chief Customer Officer
Sandeep M.
"Janus team, they helped us very much. We were not clear how to grow with our old customers, and how to design new products for them. They gave us ideas to improve our customer journey and support. In our company, big focus is on fast growth, and they understand how customer keeping is very important for this. They helped me present the plan to my management, and also support to train our people to do it. Very helpful team. Thank you."